Building a new (or updating your) Community Media Center: Jeff Metcalfe, Bob Kelly and Eric Dresser
In this workshop, presenters will discuss many aspects to project planning and project management involved in a construction/expansion project and will discuss some of the nuances and challenges that arise which are not always anticipated. The information presented will help provide a framework for organization’s to bring people to the facility’s ribbon cutting event, how to generate buzz and propel the center and organization into its next chapter.
Community VR as Community Media: Kathy Bisbee & Al Williams
This workshop will give practical insight and detailed examples of how Community VR is extending the mission of community media to expand the ways that community-based storytelling, journalism and narrative filmmaking can be created, experienced, and shared.
We’ll share our research and development at the Public VR Lab on the best 360 cameras, VR/AR headsets, 3D scanning tools, VR-creation classes, immersive journalism projects, and the digital inclusion potential of WebVR.
We’ll also share how Community VR is an effective engagement strategy for community media, and share new toolkits available to help you get started creating and demoing VR in your community!
Creating a Public Narrative through Storytelling: Mindy Todd
Drones, Quadcopters, UAV’s: What to Buy, Safe Operation, Licensing, Regulation: Ryan Webber
Filling the Void: Providing Local News as a Public Service: Sean Corcoran, news director and senior reporter at WCAI and Managing Editor at WGBH Radio
Franchise Renewal: James Horwood, Sue Buske and Gerald Lederer
Identifying and Maximizing Your Opportunities During Franchise Renewal
More than half the states maintain local franchising which continues to be the best environment for ensuring the needs of local communities are fulfilled. While the renewal process as guided by Federal Law has not changed, the outcomes of franchise renewal are changing with the evolving business and technology environment. How have Community Media Centers and PEG access fared in recent franchise renewals? What are the biggest challenges faced during franchise renewal? This session will provide answers to questions about needs assessment, HD and EPG for PEG access, capital vs operating funding issues, and how to prepare for and maximize your opportunities during renewal and franchising negotiations.
Going back to the Roots with Activist Media/ Filmmaking: Tim McCarthy, Elise Hugus and Heather Reed, Moderator
In our current political climate, many of us are seeking ways to fight against the issues affecting our communities. Creating activism-focused media and capturing political events can help to incite social change. Learn more from this talented panel about their passions, challenges, useful resource tips and more.
How to Build and Program a LPFM or Internet Radio Station: Heather McCormack, Morgan
How to Sustain your Organization by Diversifying your Funding: Amanda Ravens and Spaulding Rehab
HR Bootcamp: Lauren Brenner
Innovative Tips, Designs & Tools For Your Organization, Members & Yourself! : John Hauser, Ross Rowe, Amy Davies
What have you already got that you don’t even know you have? What should you look into adding to your arsenal? This is an open-discussion session where you will learn clever new tools for creating high quality graphic design within minutes, more efficient email management and simple social media automation tools! Please come prepared to share your own tools and resources with the group!
Legislative Updates on Closed Captioning: Jim Horwood and Gerry Lederer
Local Investigative Reporting on a Shoestring: Jason Pramas and Chris Faraone
Most community news operations focus on reporting “breaking news” essentially recounting events for the general public without really digging into the issues surrounding them. Answering the who, what, when, and where questions of stories without addressing the why and how. A big reason for the prevalence of that kind of “this happened” journalism is budget.
It takes time and money to do more in-depth investigative reporting in your city or town. Most PEG access stations can’t even afford the professional staff time necessary to manage volunteers to run regular local news roundups, let alone do any independent journalism. So the thought of investing in producing investigative stories is completely off of the vast majority of stations’ radar.
However, a new wave of nonprofit reporting initiatives nationwide is showing that it’s possible to produce high-quality, in-depth journalism with community support for a fraction of the cost of similar work produced by major commercial and public news outlets. In this workshop, the staff of the Boston Institute for Nonprofit Journalism will walk you through the basics of how to: put together an investigative reporting unit, identify potential investigative news stories, raise money for reporting, producing the stories, publicize the finished product, and engaging your community in discussing the issues at stake. You’ll walk away with a solid idea of how you can take your station from having little impact in community affairs to playing a leading role in shaping public discourse on key events of the day.
Massachusetts Legislative and Enterprise Fund Update: David Gauthier and/or Dana Healy
Please join us to discuss our legislative efforts, Enterprise Fund policy updates, and future concentrations to secure PEG funding. We want your input as we plan for 2018!
Overwhelmed? Strategies to Manage Your Time and Workload: Maryann Murphy
As community media professionals and volunteers, you invest a lot of time and energy into your work, but are you getting the most out of that effort? This presentation will provide practical, useful strategies to use in managing your time, and all the many hats you wear throughout the day. You may know some great time management techniques, but are you using the right ones for your personality and work style? This workshop will help you change your habits to maximize your productivity and reduce your stress. It will be interesting, and it will be informative – just like the programs you produce!
Strategic Revisioning of Media Centers & Channels: Greg Sutton (MNN), Justen Harn (Open Signal), Martin Jones Jones (Metroeast)
Understanding and Pitching your Brand through Marketing, Content and Partnerships: BRIC Marketing & Partnerships team
Youth Media in the 21st Century: Building A Successful Youth Media Program: Heather McCormack
Are you running a youth summer camp and want to engage more young people? Want to raise revenues for fee-based education program? Recruit more students to your media center? Want to start an after-school program or add media literacy curricula to your classes? Be inspired, ask questions and share best practices as we discuss developing sustainable youth media programs. Topics will include: funding, recruitment, equipment choices, incentives, classroom conduct and policies, building allies and partners, meeting the educational needs of your community, and training staff. Learn from developed programs and bring questions to develop your own.