Building a new (or updating your) Community Media Center: Moderator: Debra Rogers, Falmouth Community Television; Presenters: Jeff Metcalfe Architect, Bob Kelly, NEWTV, Joseph R. Norte, Premier Construction and and Eric Dresser | Friday, November 3, 2017 – 2:00pm – 3:30pm
Presenters will discuss the many aspects of planning and management involved in a construction and/or expansion project, and the types of unanticipated nuances and challenges that can arise. The presentation will help participants develop a framework that will assist their organizations to generate buzz about the new construction project, and propel the center and organization into its next chapter. The panel will include two community media center Executive Directors, an architect who has done several Massachusetts centers and a builder. This session is a must for centers who are expanding, moving and growing.
Community VR as Community Media: Kathy Bisbee, Brookline Interactive Group & Public VR Lab and Al Williams, Northampton Community Television & Public VR Lab
This workshop will give practical insight and detailed examples of how Community VR is extending the mission of community media to expand the ways that community-based storytelling, journalism and narrative filmmaking can be created, experienced, and shared.
We’ll share our research and development at the Public VR Lab on the best 360 cameras, VR/AR headsets, 3D scanning tools, VR-creation classes, immersive journalism projects, and the digital inclusion potential of WebVR.
We’ll also share how Community VR is an effective engagement strategy for community media, and share new toolkits available to help you get started creating and demoing VR in your community!
Creating a Public Narrative through Storytelling: Understanding Story Structure and the Editor-Reporter Collaboration: Amy Davies (moderator and Provincetown Community TV); Mindy Todd, Managing Director of Editorial WCAI & LIz Lerner | Friday, November 3, 2017 – 10:30am – 12:00pm
How can you use effective storytelling to engage your audience? Mindy and Liz will talk about successful storytelling from understanding underlying story structures to editor-reporter collaborations and knowing how to engage your audience by understanding their interests.
Drones, Quadcopters, UAV’s: What to Buy, Safe Operation, Licensing, Regulation: Moderator, Keith J. Thibault; Ryan Webber, Educational Access Coordinator, Falmouth Public Schools and TBA | Friday, November 3, 2017 – 10:30am – 12:00pm
Drones present us with a bird’s-eye view of the world, and, in the process, create a unique understanding of scale and scope within a story. In this workshop, you will learn the basics of telling stories with unmanned aerial systems. You’ll also learn innovative ways of telling stories while exploring the ethical issues and privacy issues involving drones. Topics include the Federal Aviation Administration’s Part 107 Drone Pilot’s Certification process.
Filling the Void: Providing Local News as a Public Service: Sean Corcoran (news director and senior reporter at WCAI and Managing Editor at WGBH Radio | Friday, November 3, 2017 – 2:00pm – 3:30pm
With newspapers cutting back on local coverage, there’s a void that needs filling in our communities. Community Media professionals are in a key position to step in and provide important information for citizens and the electorate. But first, we must be able to recognize a news story when we see it. And, we must think about the ways we both verify information and share it so it is fair, accurate and useful.
Franchise Renewal Negotiations & Community Benefits: James Horwood, Spiegel & McDiarmid, Sue Buske, The Buske Group and Gerald Lederer, Best Best & Krieger | Thursday, November 2, 2017 – 1:30pm – 3:00 pm
More than half the states maintain local franchising which continues to be the best environment for ensuring the needs of local communities are fulfilled. While the renewal process as guided by Federal Law has not changed, the outcomes of franchise renewal are changing with the evolving business and technology environment. How have Community Media Centers and PEG access fared in recent franchise renewals? What are the biggest challenges faced during franchise renewal? This session will provide answers to questions about needs assessment, HD and EPG for PEG access, capital vs operating funding issues, and how to prepare for and maximize your opportunities during renewal and franchising negotiations.
Going back to the Roots with Activist Media/ Filmmaking: Moderator, Heather Reed, Provincetown Community Television, Tim McCarthy, Publisher, Elise Hugus, UnderCurrent Productions
In our current political climate, many of us are seeking ways to fight against the issues affecting our communities. Creating activism-focused media and capturing political events can help to incite social change. Learn more from this talented panel about their passions, challenges, useful resource tips and more.
How to Build and Program a LPFM or Internet Radio Station: Heather McCormack, Somerville Media Center and Morgan Jaffe, Boston Neighborhood Network
A great deal of effort goes into building an LPFM or Internet Radio Station from building the underlying structure of the station (purchasing equipment and automation software, music licensing fees, and programming policies) to providing the talent (teaching classes to on-air hosts and DJs). In this workshop, presenters will talk about the big picture ideas and nitty gritty details of putting together an LPFM or Internet radio station. We’ll talk about our own challenges and best practices, but encourage you to come forward with your own questions and experiences as well.
It’s Not a Sprint, It’s a Marathon: Racing to the Fundraising Finish Line: Amanda Ravens, Corporate Partnership Officer, Spaulding Rehabilitation Hospital Network
Fundraising is a lot like running a marathon; it requires patience, strategy, hard work and most of all, passion. This session will cover the basics of fundraising best practices, ways to diversify your funding sources, proven tips and tricks, as well as case studies of success.
HR Hotspots All Organizations Need To Know: Lauren DeChayne, HR Professional, HR Services Division, Telamon Insurance & Financial Network. SPHR | Thursday, Nov 2, 2017, 1:30 – 3:00pm
Whether a business has 2 employees or 100, there are some general employment laws and HR requirements that all businesses need to be aware of and follow. This presentation discusses pertinent employment areas including:
1. Top 5 Reasons why Employers are Being Sued
2. Current “hot spots” in Equal Employment Opportunity Commision (EEOC) Discrimination Claims
3. HR Safeguards to Assist Organizations
4. Practices and Policies All Organizations Must Have Employers that are not aware of employment laws are not exempt from fines. This interactive session will discuss the key areas and strategies to help protect you and your organization.
Innovative Tips, Designs & Tools For Your Organization, Members & Yourself! : John Hauser, Access Humboldt, Ross Rowe, Village of Elk Grove Village and Amy Davies, Provincetown Community TV (moderator) | Thursday, November 1, 2017 – 1:30-3:00pm
What have you already got that you don’t even know you have? What should you think about adding to your arsenal? John, Ross and Amy lead an open-discussion session where you will learn clever new tools for creating videos and storytelling in minutes as well as other tools! Please come prepared to share your own tools and resources with the group!
Legislative Updates on Closed Captioning: Jim Horwood and Gerry Lederer
The workshop will discuss the closed captioning and registration requirement of the FCC, the requirements of the Americans for Disability Act for making certain PEG programming accessible and the activities of the U.S. Department of Justice in enforcing the ADA, the status of FCC rulemaking proceedings affecting local governments and PEG, and initiatives in Congress that affect local governments and PEG. The presenters will give their views on the likelihood of initiatives being implemented or enacted and their likely effect on PEG.
Local Investigative Reporting on a Shoestring: Jason Pramas and Chris Faraone, Co-Founders of Boston Institute for Nonprofit Journalism & Owners of DigBoston | Friday, November 3, 2017 – 3:45pm – 5:15pm
Most community news operations focus news events for the general public, answering the who, what, when, and where questions without addressing the why and how – a direct result of budgetary constraints as it takes time and money that our centers do not have to do more in-depth investigative reporting. However, new nonprofit reporting initiatives nationwide show that it is possible to produce high-quality, in-depth journalism with community support for a fraction of the cost of similar work produced by major commercial and public news outlets. In this workshop, the staff of the Boston Institute for Nonprofit Journalism will walk you through the basics of how to put together an investigative reporting unit, identify potential investigative news stories, raise money for reporting, producing the stories, publicize the finished product, and engaging your community in discussing the issues at stake. You’ll walk away with a solid idea of how you can take your station from having little impact in community affairs to playing a leading role in shaping public discourse on key events of the day.
Massachusetts Legislative and Policy Update: MassAccess Board Members Melinda Garfield, David Gauthier and Dana Healy | Thursday, November 2, 2017 – 3:30pm – 5:00pm
Join with representatives from Mass Access to discuss Massachusetts legislative efforts, Enterprise Fund policy updates, and future concentrations to secure PEG funding. We need your input as we plan for upcoming events and strategies in 2018!
The Power of Focus: Improving Effectiveness by Getting Better Organized: Maryann Murphy | Friday, Nov 3, 2017, 2:00 – 3:30pm
Are you getting the most out of your effort and time at work? You may know some great time management techniques, but are you using the right ones for your personality and work style? Maryann Murphy will talk about practical, useful strategies for managing and juggling your time and work duties, and help you to maximize productivity and reduce your stress. Join her for a session that promises to be interesting and informative – just like the programs you produce!
Strategic Revisioning of Media Centers & Channels: Greg Sutton, Manhattan Neighborhood Network & Sue Buske, The Buske Group
To keep pace with changing technology, media legislation and audience viewing habits community media centers and public access channels must redefine their work. Examples are given on how some organizations are re-imagining themselves through strategic visioning to ensure sustainability and relevancy while remaining true to the spirit of their missions.
Using Marketing, Content and Partnerships to Expand your Reach: BRIC Marketing & Partnerships team: Rose Crichton, Alease Annan, Julie Sturm (tentative)
How can you use strategic alliances to help extend your media centers’ capacity, broaden your audience reach and develop creative content? Partner marketing is mainly about leveraging the power of relationships to grow in a way that’s sustainable and not pushy — a way that feels good. In this workshop members of BRIC’s Community Media team will talk about how they use partnerships as part of their long term strategy and best practices for marketing execution. Please be prepared with some real-life challenges at your media center to brainstorm possible solutions with the BRIC Community Media team.
Youth Media in the 21st Century: Building A Successful Youth Media Program: Heather McCormack, Somerville Media Center | Thursday, Nov 2, 2017, 1:30 – 3:00pm
Are you running a youth summer camp and want to engage more young people? Want to raise revenues for fee-based education programs? Recruit more students to your media center? Start an after-school program or add media literacy curricula to your classes? This session is for you! Be inspired, ask questions and share best practices as we discuss developing sustainable youth media programs. Topics will include funding, recruitment, equipment choices, incentives, classroom conduct and policies, building allies and partners, meeting the educational needs of your community, and training staff. Learn from developed programs how to develop your own.