Moderator: Timothy Egan, Board of Governors – NATAS

Panelists:
Patrick Heltz, Content Manager – Media Factory
Kate Heppner, Scheduling & Content Curator – CCTV

Description: The challenge of populating public access channels with consistent content has increased in light of the COVID-19 pandemic and digital competitors such as YouTube. What strategies are being employed by programmers to increase and diversify content? What are some sources that can be adopted immediately to help fill channel schedules? Are traditional media classes a robust enough pipeline or do we need to think of non-traditional ways in which to capture content? How can public access leverage today’s digital content explosion?